This upward trajectory signals more than just a sport finding its stride; it suggests the maturation of a market responding to both evolving consumer behavior and the influence of global sports trends.
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A Decade of Evolution: What’s Driving Growth?
Tennis in South Korea has grown from a niche sport to a mainstream activity over the past decade. Government investment in public courts and school programs has expanded access, boosting participation across all ages.
The rise of local tennis stars, especially Chung Hyeon’s 2018 Australian Open run, further fueled public interest. This surge has driven demand for equipment — from beginner-level gear to high-end racquets, shoes, and apparel.
Evolving Equipment and Fashion Trends in Korea’s Tennis Market
Racquets continue to lead Korea’s tennis equipment market, with global brands like Wilson, Yonex, Babolat, and HEAD maintaining strong presence among competitive players. Domestic brands are slowly gaining traction by offering locally adapted designs and more affordable alternatives. Technological advancements—such as lighter materials, improved grip, vibration dampening, and smart sensors—are increasingly shaping product development, catering to players seeking better performance and injury prevention.
Apparel and footwear are also driving growth, fueled by the athleisure trend and rising demand for stylish, functional sportswear. Tennis-inspired collections and court-optimized footwear are resonating with both athletes and casual wearers, blurring the line between performance gear and everyday fashion. This crossover appeal is helping brands expand their reach beyond the traditional sports market.
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Changing Retail Landscape: E-Commerce and Consumer Behavior
Retail distribution in South Korea’s tennis equipment market is rapidly evolving. While brick-and-mortar stores continue to serve high-touch buyers and local communities, e-commerce is becoming the primary channel for younger, digitally native consumers. Online platforms such as Coupang, Gmarket, and Naver Shopping provide vast product selections, competitive pricing, and fast delivery — all of which appeal to time-sensitive urban consumers.
Digital marketing is now central to customer acquisition. Many brands leverage influencer partnerships, online coaching content, and social media campaigns to promote their products. The increasing presence of tennis content on platforms like Instagram and YouTube is contributing to product discoverability and brand engagement, especially among amateur players.
Long-Term Outlook: Stable Growth on a Solid Foundation
The forecasted growth from USD 135.2 million in 2025 to USD 181.1 million in 2035 underscores the resilience and potential of Korea’s tennis equipment industry. As participation increases and infrastructure continues to improve, the market is positioned for steady expansion, driven by both performance-focused consumers and recreational players.
While the growth rate may not be exponential, it reflects a sustainable shift toward health-conscious, skill-based leisure — aligning with broader wellness and lifestyle trends across South Korea. With the right mix of innovation, affordability, and accessibility, the tennis equipment market is well poised to sustain its rally over the next decade.
Key Industry Players
- XIOM Co., Ltd
- Seino Logix Co., Ltd
- Molax Line Ltd.
- Amer Sports Korea
- F&F
- Yonex Co., Ltd.
- NISHOHI
- Bridgestone
- Mizuno Corporation
- Tachikara
- Amer Sports Corporation
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Top Segments Studied in the Korea Tennis Equipment Market Report
By Product Type:
With respect to product type, the industry is divided into racquets, balls, apparel, footwear, ball machines, tennis bags, and other accessories.
By Material:
In terms of material, the market is classified into composites, metallic, and other materials.
By Buyer Type:
Based on buyer type, the industry is divided into individual and institutional.
By Sales Channel:
On the basis of sales channel, the industry is classified into independent sports outlets, sports retail chains, franchised sports outlets, direct-to-customer online channels, direct-to-customer institutional channels, modern trade channels, and third-party online channels.
By Sub Region:
Regionally, the industry is divided into South Gyeongsang, North Jeolla, South Jeolla, Jeju, and the rest of Korea.